Consumers experience products through their appearance, taste, smell and mouthfeel. Impressing them requires a product to be surprising, for example through an unknown taste, special mouthfeel, interesting colours or extraordinary effects, such as a sweet smell followed by a tart taste.

The demand is increasing for alcoholic refreshment, such as premixed cocktails or long drinks, which can be consumed both on-the-go and at home. All the consumer has to do is select their beverage of choice from a shop refrigerator! The small packaging size is the optimal solution for enjoying them on the go.

Many modern and health-conscious consumers want to incorporate foods and beverages with reduced sugar content into their lifestyle. Reduced sugar options with low caloric content and outstanding flavour properties are also in demand when it comes to alcoholic beverages.